Privacy Policy

Last Updated: June 25, 2025

Red Letter Renovation, LLC ("we," "us," or "our"), a Minnesota-based company, operates https://redletterrenovation.com ("Website") and is committed to protecting your privacy in compliance with the Minnesota Consumer Data Privacy Act (MCDPA), Minnesota Data Practices Act, and other applicable laws. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights.

1. What Personal Information We Collect

Contact Information: Name, email address, phone number, and mailing address from contact forms, quote requests, or SMS opt-ins.

Project Information: Details about your renovation project (e.g., home address, project scope) provided during consultations or inquiries.

Usage Data: IP address, browser type, pages visited, and time spent on our Website, collected via cookies and analytics tools (e.g., Google Analytics).

SMS Consent: Phone number and opt-in consent for SMS notifications.

Payment Information: Credit card or billing details for project payments, processed securely via third-party providers (e.g., Stripe).

2. How We Use Personal Information

Provide Services: Schedule appointments, send project updates, and deliver renovation services.

Communicate: Respond to inquiries, send appointment reminders, or share promotional offers via email or SMS (with your consent).

Improve Website: Analyze usage data to enhance user experience and optimize content.

Process Payments: Handle transactions securely through third-party processors.

Legal Compliance: Comply with laws, respond to legal requests, or protect our rights.

3. Who We Share Personal Information With

Service Providers: Trusted vendors (e.g., Google Analytics, Stripe, Twilio for SMS) to operate our services, bound by confidentiality agreements.

Business Partners: Limited project details shared with partners (e.g., for referral leads) with your consent.

Legal Authorities: Data shared to comply with laws, court orders, or protect our rights, safety, or property.

SMS Consent: SMS consent is not shared with third parties or affiliates for marketing purposes.

4. Your Rights

Access: Request a copy of your personal data by emailing [email protected].

Correct: Request correction of inaccurate data.

Delete: Request deletion of your data, subject to legal retention requirements.

Opt-Out: Opt out of data sales, targeted advertising, or profiling under MCDPA by emailing [email protected] or texting STOP for SMS.

Non-Discrimination: We will not discriminate against you for exercising your rights.

5. Data Security

We implement industry-standard security measures to protect your data, including SSL encryption, secure servers, and restricted access to personal information. We comply with Minnesota Data Practices Act requirements for data protection. Our employees and contractors are trained on data security protocols, and we regularly audit our systems to mitigate risks. However, no online transmission or storage is 100% secure, and you assume some risk when sharing data with us. In case of a data breach, we will notify affected individuals within 72 hours, as required by MCDPA, and take prompt action to secure our systems.

6. Third-Party Links and Services

Our Website may include links to third-party sites (e.g., social media, payment processors) or embed third-party services (e.g., Google Maps, YouTube). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review their policies before sharing data. For example, if you use our Stripe payment portal, Stripe collects payment data directly, and their privacy policy applies. We limit third-party access to your data to what’s necessary for our services, per MCDPA data minimization principles.

7. Children’s Privacy

Our Website and services are not directed to individuals under 16, in compliance with the Children’s Online Privacy Protection Act (COPPA) and Minnesota law. We do not knowingly collect personal information from children under 16. If we learn we have collected data from a minor without parental consent, we will delete it immediately and block further access. Parents or guardians can contact us at [email protected] to report concerns or request data deletion. We also ensure our web forms include age verification prompts where applicable.

8. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or business operations (e.g., new services or data collection methods). We will notify you of material changes via email, a prominent Website notice, or SMS (if enrolled) at least 30 days before they take effect, as required by MCDPA. The updated policy will be posted on this page with a revised “Last Updated” date. Your continued use of our Website or services after the effective date constitutes acceptance of the changes. We maintain an archive of past policies, available upon request, to ensure transparency.